Safeguarding Responsible Vaping

At Vuse, we work extremely hard to prevent underage access to our nicotine products. We’re committed to ensuring responsible vaping and that adult nicotine consumers exclusively buy and use our vape kits. That’s why our YOTI verification system is designed to restrict access to our vaping products by people under 18.

With YOTI in place, we’re taking a stance in upholding legal vaping age restrictions and creating a safer environment. Let’s explore our three fundamental measures that ensure only consumers 18 or older can purchase Vuse products, and how we set a high standard for responsible vaping and assume a vital role in safeguarding under-18s from vaping. 

If you’d like to know more or have any questions about YOTI, please get in touch with our customer care team

Considered flavours and pack design

We acknowledge the importance of discouraging the appeal of our products to underage people. That’s why we’ve taken steps to limit our flavour range and pack designs. Through meticulous curation, Vuse ensures that our vapes do not entice or attract underage customers.

By restricting our product range with flavour names and pack designs that do not cater to underage customers, we aim to distinguish ourselves from nicotine products that could be construed as aimed at underage people.

Prominent age labelling on products and marketing

We recognise the importance of reinforcing the message that our products are exclusively intended for adult nicotine consumers. That’s why all Vuse devices and marketing materials display age labels, strongly indicating that they’re designed for individuals aged 18 and over.

Prominent age labelling serves as a visual reminder to customers. It helps eliminate confusion regarding the legal age for buying and consuming our vapes.

By incorporating age-specific labels, we hope to encourage responsible decision-making and discourage under-18s from trying to buy Vuse products. This clear and consistent labelling enhances consumer awareness and reinforces our commitment to preventing underage vaping.

Our robust age verification process

At Vuse, we go the extra mile to prevent under-18s from buying our vapes through a rigorous age verification process. 

Before customers buy Vuse products online, they must undergo a comprehensive age verification procedure: YOTI. YOTI uses the latest technology to cross-reference customers’ personal details against various databases, including the UK Electoral Roll and the National Identity Register.

This check ensures only age-verified customers can complete purchases on our website. By implementing a comprehensive and technologically advanced verification process, we’re strengthening our compliance with legal age restrictions and reducing the risk of underage vaping.

By combining these measures, we set a high standard for responsible vaping and assume a vital role in safeguarding under-18s from vaping. With YOTI in place, we’re taking a stance in upholding legal vaping age restrictions and creating a safer environment.

We work extremely hard to prevent underage access to our nicotine products. If you’d like to know more or have any questions about YOTI, please get in touch with our customer care team.